Our Team

Our Team

We are devoted to inviting travelers in to experience the frequency of our locales. We live for authentic human connection, exploration, and discovery. We are early adapters of technology that drive greater connection to our guests and provide larger returns to our investors. We are passionate, magnetic, team players that seek adventure, love to tell stories, and are active in our communities. We are destined to be here, to make new waves, together.

  • Benjamin Rafter

    President & CEO

    Ben Rafter leads growth, strategy and hotel revenue generation for Springboard Hospitality. Before joining, he was president and CEO of Aqua Hospitality and president of Aston Hotels & Resorts — the largest hotel operator in the Waikiki market. Previously, Ben grew Aqua Hospitality fivefold in less than four years, from a small Waikiki operator to the only hotel company on all six Hawaii tourism islands. Also while at Aqua, Ben completed more than 20 renovations as well as new, ground-up developments.

    He was so confident of the Aqua team’s operational capabilities he placed his personal cell phone number in all of Aqua’s hotel rooms. When the company was sold to Interval Leisure Group (IILG, Aston’s parent), Ben estimated his number was accessible to more than 2 million visitors to Hawaii a year.

    Prior to Aqua, he spent more than 15 years guiding successful tech companies. In various roles he created global innovation centers, acted as a principal strategist for G2000 and startup companies, and founded companies of his own. In 1996, he co-founded Innerlinx (LiveBid), which was acquired by Amazon.com. Ben began his career in the distribution department of Westin Hotels & Resorts.

    Benjamin Rafter

    President & CEO

  • Sean Williams

    Chief Development Officer

    Sean Williams oversees new business development and investing for Springboard Hospitality and affiliates. His professional and academic career in hospitality investment management, investment banking, and real estate private equity spans three decades across three continents.

    At GreenOak he led the negotiation, structuring, acquisition and asset management for over $750 million in hotels based in the United States, including the Thompson Miami Beach, the Hotel Figueroa in Los Angeles, and the award-winning Surfjack Hotel in Hawaii. As a registered Investment Advisor and Finra member, he also advised multiple public firms on M&A and special situations.

    During his tenure as Managing Director at Morgan Stanley and Vice President at Merrill Lynch, he executed over $8 billion of acquisitions of non-performing loans, commercial real estate, public equities, and strategic investments as well as multiple joint ventures and partnerships in Asia, Australia, and Europe.

    Sean is an active member of both the Urban Land Institute as well as the AHLA Hospitality Round Table. He graduated from the School of Hotel Administration at Cornell University and holds a Masters of Engineering from the University of Tokyo.

    Sean Williams

    Chief Development Officer

  • Martti Mannoja

    Chief Operating Officer

    Martti Mannoja’s 40-plus years of hospitality experience drives operational efficiencies across all Springboard Hospitality properties. Before joining the Springboard Hospitality team in 1991, he served as corporate director of reporting/assistant corporate controller for Colony Hotels & Resorts. Martti also spent 13 years with the Radisson Hotel Corporation in various senior-level financial management positions.

    Martti Mannoja

    Chief Operating Officer

  • Rob Robinson

    Executive Vice President

    Rob joined OLS Hotels & Resorts in 2018 as part of the new ownership group and helped lead the company through a rebranding to Springboard Hospitality. In his role as Executive Vice President, Rob is responsible for company-wide operations, and is based in Hawaii where he directly oversees the Honolulu office and Springboard’s portfolio of hotels in the islands. Rob is also actively involved in business development and in the community where he serves on several boards.

    Currently Rob sits on the Executive Board of Directors of the Waikiki Improvement Association, holds a board position with the Hawaii Lodging and Tourism Association, and is a founding board member of the Waikiki Beach Special Improvement District Association where he currently serves as Chairman. Previously Rob was on the board of the Waikiki Business Improvement District Association, executive board of the Union Square Business Improvement District Association in SF where he served as Chairman of its marketing committee, along with a board position with the San Mateo Convention and Visitors Bureau.

    Before entering the hotel business, Rob was a successful restaurateur owning and operating restaurants and bars in the San Francisco Bay Area. From there he spent 5 years with Kimpton Hotels & Restaurants, and then 10 years in multiple leadership roles with Highgate, a premier real estate investment and hospitality management company.

    Rob Robinson

    Executive Vice President

  • Claudia Jackson

    Senior Vice President Operations

    Claudia Jackson has more than 30 years of experience in the hotel industry. She has worked with a variety of hotel companies in sales and marketing, including Embassy Suites, Intercontinental Hotel Group / Holiday Inn, Marriott, Radisson Hotels, and independent boutique properties. Prior to joining the Springboard Hospitality corporate executive team, Claudia held director of sales positions at several OLS-managed properties and also served as general manager of Le Montrose Suite Hotel in West Hollywood.

    Claudia Jackson

    Senior Vice President Operations

  • Brian Jenkins

    Vice President Strategic Initiatives

    Since joining Springboard with new ownership in 2016, Brian has contributed across the organization through various leadership roles. He is currently responsible for Springboard’s Hospitality Intelligence tech platform and IT strategy. Brian is also actively involved with Springboard’s business development team, evaluating new business opportunities while leveraging his background in quantitative analysis.

    Prior to Springboard, Brian was a strategy consultant at Capco in New York City. While at this management consultancy, he led global projects covering change management, organizational restructuring, IT strategy, and risk management for tier one bank clients. He got his start in hospitality while still in school, working for Sun Valley Resort as a tennis professional. Brian has a passion for traveling, leading him to visit over 50 countries with years spent in Europe and Latin America. A Seattle native, he received his degree in Financial Economics from Columbia University.

    Brian Jenkins

    Vice President Strategic Initiatives

  • Sarie Mannoja

    Vice President of People & Culture

    Sarie Mannoja has been with Springboard Hospitality since 1992. Before joining the home office in 1997, she held director of human resources positions at Le Montrose Suite Hotel, Mondrian, and the Marriott Ontario. Sarie is an expert in the complex legal and human resource issues surrounding operating in California, but her passion is leading training initiatives so the Springboard Hospitality team can deliver world-class customer service to our visitors and travelers.

    Sarie Mannoja

    Vice President of People & Culture

  • Larry Layman

    Vice President, Finance

    Larry has 38 years of lodging industry Finance and Accounting Management experience. He oversees the Hotel Controllers, and is responsible for ensuring the accuracy of financial statements and compliance with internal controls.

    Additionally, Larry coordinates the preparation of the annual budgets, participates in hotel transitions, and develops technology tools to maximize accuracy and efficiency. Prior to Springboard Hospitality, he served in Accounting and Finance management roles with several companies, including Hilton Hotels, Embassy Suites, and Viceroy Hotels and Resorts.

    Larry Layman

    Vice President, Finance

  • Julie Messa

    Office Manager

    Julie has been with the company since its inception back in 1988 as Outrigger Lodging Services. For over 30 years she has been responsible for running our home office in all aspects, including administration, finance, IT organization, organizing company events and conferences, and assisting in development research and strategic initiatives.

    Julie lived all over the U.S. while growing up and is a graduate of Marshall University. She has a love of food and travel and makes a mean cosmo.

    Julie Messa

    Office Manager

  • Ira Kleinrock

    Vice President Operations

    Ira Kleinrock has more than 40 years of hospitality experience managing branded, full-service and independent boutique hotels. Ira has extensive experience with opening hotels, construction, and renovation planning and execution. He also served as an independent, third-party asset manager and project developer for five years. Ira has spent nearly two decades with Springboard Hospitality, managing hotels and leveraging his extensive knowledge of food and beverage, sales and marketing, and driving profitability.

    Ira Kleinrock

    Vice President Operations

  • Bert Seneca

    Vice President Operations

    Originally from Southern Louisiana, Bert attended the University of Southwestern Louisiana, majoring in Accounting. While attending college, he began his hospitality career when he joined the management team overseeing the construction and opening of the Holiday Inn Holidome in Lafayette, Louisiana. He went on to open his own restaurants in Beaumont, Texas and New Orleans, Louisiana, after selling the businesses, he moved to Los Angeles in 1987 to further pursue his career in hospitality.

    In December 2012, Bert joined Springboard Hospitality as General Manager of the Grafton on Sunset to help redevelop the hotel and Food & Beverage space, which debuted in early 2015. Later transferring to Le Parc Suites in 2017 as General Manager, he was then promoted to Regional Vice President of Operations in 2020 overseeing The West Hollywood Hotel Collection to include; Hotel Ziggy (formally Grafton on Sunset), Le Parc Suite Hotel, Montrose at Beverly Hills and Chamberlain West Hollywood. Prior to joining Springboard, Bert worked in the San Fernando Valley for twenty-three years as the General Manager of the Beverly Garland Hotel at Universal Studios and was Vice President and General Manager of the Airtel Plaza Hotel in Van Nuys.

    Bert prides himself in being very active in the communities he worked in. Serving as Chairman of the Board of the Greater San Fernando Valley Chamber of Commerce in 2003/2004 and 2011/2012; serving on the board of the Mid-Valley Community Police Council; a past Chairman of the San Fernando Valley Visitors Bureau; served on the Board of the Valley Economic Alliance and VICA. He also served on the Board for LA Convention Bureau and the steering committee to launch the Los Angeles Tourism District. Most recently served on the board of Visit West Hollywood.

    Bert has been married to his wife Tracy for 33 years, has two daughters, Kandyce and Danyelle and now the proud grandfather of Andrew and Colton.

    Bert Seneca

    Vice President Operations

  • Pam Janusz

    Vice President Operations Lifestyle Properties

    A seasoned strategy and operations executive, Pam brings with her over 20 years of experience seamlessly integrating her stategic mindset and operational expertise to build and lead successful teams and deliver impactful service solutions.

    Pam's experience includes operational roles such as leading a team of luxury service leaders at Pacaso, strategic program management at Airbnb, streamlining operations, delivering cost savings and improving user experiences as UrbanSitter, and leading a portfolio of Lifestyle hotels at Joie de Vivre.

    Pam Janusz

    Vice President Operations Lifestyle Properties

  • KeAlli Alexander

    Vice President, Projects & Logistics

    KeAlii Alexander’s career in the hospitality industry spans more than 20 years with a focus on boutique management, construction, and project management. His experience includes corporate oversight for a range of hotels and has served in leadership roles for multiple successful hotel transitions.

    KeAlli Alexander

    Vice President, Projects & Logistics

  • Scott Bogucki

    Corporate Director of Revenue

    With over 25 years in the hospitality industry, 20 of those dedicated to the Revenue Management discipline, Scott has worked with several properties across the country ranging from select-service to ultra-luxury. A Denver native, his career started in operations as a Front Office Manager of a ‘high-touch’ luxury boutique hotel. While in Denver, Scott worked with the Iconic properties: The Brown Palace Hotel and Hotel Teatro. Falling in love with the industry, he journeyed out of operations and into Revenue Management. His career brought him out west to the Bay Area where the real-life skills of San Francisco Revenue Management helped to shape his revenue management approach. In San Francisco, he worked with the Hilton, Omni, and The Four Seasons Hotel. Scott now calls Portland, Oregon home. Working most recently with Provenance Hotels and HRI Lodging as Corporate Director of Revenue, he has stayed busy overseeing complex Independent and branded properties across the nation.

    Scott Bogucki

    Corporate Director of Revenue

  • Jennifer Cannistraci

    Corporate Director of Sales

    Jennifer is a dynamic and strategic professional with a track record of delivering ROI-driven initiatives for corporate, lifestyle, luxury and entertainment markets. Jennifer has a vast background from her time at Four Seasons, The Beverly Hilton, Sunset Marquis and Hotel Amarano, where she excelled to the corporate role with Springboard Hospitality she currently holds.

    Jennifer Cannistraci

    Corporate Director of Sales

  • Brandon Standerfer

    Corporate Director of Distribution

    With more than 20 years of experience, Brandon is a hospitality veteran with a passion of demystifying the evolving hospitality global distribution landscape. Known for executing complex and high-profile projects while propelling revenue growth and profitability. Skilled in delivering top-line revenue strategies while managing the cost of customer acquisition. Brandon has solid management experience spanning multiple disciplines including Revenue Management, Distribution Optimization, Project Management, Call Center Operations, Reservation Sales and Process Improvement.

    With a keen focus on developing cohesive synergies through system integration requires an approach with core principles; Strategy, Project Management and Optimization. Collaborations has no limits, therefore conquering the hospitality distribution technology landscapes demands contribution from all disciplines of the organization.

    Brandon’s professional experience has provided him the opportunity to influence the hospitality industry across multiple hotel segments, IE…Economy, Select Service, Mid-Scale, Upscale and Boutique Lifestyle Luxury brands. With this diversity of brands, he has been exposed to various expectations and performance deliverables required.

    Brandon Standerfer

    Corporate Director of Distribution

  • Jason Pirock

    Corporate Director of Marketing

    As Corporate Director of Marketing, Pirock is responsible for Brand and Performance Marketing of Springboard, its brands and collection of properties. He oversees integrated marketing strategy, customer acquisition and growth through digital and traditional marketing efforts including content, public relations and social media.

    Pirock brings over 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears. Most recently, Pirock was Head of Marketing for Aparium Hotel Group, an owner, operator and developer of boutique hotels, restaurants and bars.

    A Chicago native, Pirock is passionate about his community. He currently serves as a Governing Board Member for The Simple Good, where he co-leads marketing and fundraising efforts for youth art programming. He’s also a member of The CMO Club, an Advisor for TapOnIt and sits on the Advisory Council for the Brand Innovators Labs.

    In his downtime, he loves spending time with his wife, Christina and son, Boden or planning his next travel adventure. Those who know him well also know he’s a Bloody Mary connoisseur - feel free to ask him for a recommendation.

    Jason Pirock

    Corporate Director of Marketing

  • Elizabeth Morales

    Corporate Director of People & Culture

    Elizabeth Morales is a proficient and inspirational woman. She is highly skilled, with over fifteen years of experience in hospitality and over twenty years of experience as a Human Resources Leader. Her expertise ranges from benefits, recruitment, compliance reporting, workers' compensation, employee relations, training, and payroll. Elizabeth has held a variety of positions in her first years of experience. She started as a Human Resources Director for specific properties and then moved to Corporate. She has been with Spring Board Hospitality for over thirteen years and brings an abundance of creativity, kindness, patience, and love to the people.

    As a Mother of three children, two girls, and one boy, Elizabeth is very family oriented. In her spare time, she loves to go to concerts with her children and host Sunday Funday BBQs at her house with her family. She is originally from El Salvador and gained Citizenship in America in 2008. Her diverse background and culture bring a positive light to creating solid relationships as a Senior Corporate Director of People and Culture. Every day is new, and she likes to start the day with a positive attitude and gratitude. Her passion-driven and persistence in the workplace bring a modern and innovative approach to solving problems and analyzing data. Her work is focused on creating a workplace that influences, teaches, and leads the community in a safe, fun, results-focused environment.

    Elizabeth Morales

    Corporate Director of People & Culture

  • Cherise Lee Campbell

    Corporate Director of Talent Development & Culture

    Cherise is a highly accomplished Human Resources leader with over a decade of experience in hotel management and operations, working in various roles in sales, marketing, and food & beverage before finding her calling in Human Resources. She brings an infectious energy, creativity, and love of people to her role as Area Director of People & Culture for the Hawaii Region. Her passion lies in elevating the sensational culture at Springboard Hospitality that empowers, supports, and celebrates all associates, demonstrated recently by Springboard’s recognition as a Best Workplace (2021) by Pacific Business News.

    Cherise is highly skilled in recruitment, training, organizational development, and leading change. She enjoys being a positive disruptor, challenging the way human resources has historically been done in order to reimagine the potential of the workplace culture. She brings a fresh, modern, innovative style to her work, with a focus on creating workplaces that are community-oriented, passion-driven, results-focused, and most importantly, fun!

    Cherise cares deeply about giving back to the community, and currently serves on the Executive Board of Directors for HYPE (Hospitality’s Young Professionals & Entrepreneurs) and on SHRM Hawaii’s Workforce Development Board. She is a frequent speaker for the UH Manoa Shidler College of Business and Travel Industry Management school where she enjoys sharing her enthusiasm, experience, and insights with tomorrow’s leaders of the future.

    When she isn’t busy living her career dream, you can find her and her fiancé exploring the beautiful corners of Hawaii, practicing yoga, meditating, gardening, reading, and spending quality time with loved ones.

    Cherise Lee Campbell

    Corporate Director of Talent Development & Culture

  • William Cygnor

    Corporate Director of Finance

    William “Bill” Cygnor has been a hospitality financial professional for over 20 years who has experience in many aspects of the hospitality field.

    He graduated from Rochester Institute of Technology with a bachelor’s degree in Hospitality Management.

    His career started in hotel operations and from operations he made the move to hotel finance. The operations experience has given him full understanding of how the hotel operates and what is needed from the finance team to provide guest service while maintaining a profitable business.

    Bill’s hotel experience has been built over many types of operations including city center corporate hotels, resorts, boutique hotels as well as many varied types of ownerships from corporations to individually owned companies.

    During his career he has worked for Kimpton, Hard Rock Hotels, Fairmont and various independent hotels throughout Chicago, Miami, Carmel and Los Angeles.

    He is experienced in all aspects of financial management as well as planning, implementation and evaluation of projects and concepts.

    William Cygnor

    Corporate Director of Finance

  • Todd Metzger

    Regional Vice President of Operations

    A native from the Northern Kentucky / Greater Cincinnati Area, Todd has over 17 years of experience working with a wide array of brands and boutique properties in all disciplines. Todd attended the University of Louisville, Kentucky where he was a 3-year letterman on the Track & Cross Country teams, and graduated with a bachelor degree with a double major in Marketing and Management; and later with an associate’s degree in Culinary Arts from Cincinnati State.

    As acting Area General Manager for Northern California with Springboard, Todd sat on the Board of Directors for the San Francisco Hotel Council, & oversaw Carmel, Sonoma, Napa, and Bay area operations and development. Todd’s most notable achievements during this time were: Harbor Court San Francisco being named to TripAdvisor’s top 25 hotels in the US 2022, General Manager of the Year in 2017, and multiple Pebblebrook Achievement (Pebby) awards for social activation, financial controls, and programing. Before joining Springboard, Todd held General Manager positions in Sunnyvale, Laguna Beach, and South Lake Tahoe with Commune Hotels & Resorts, as well as part of the opening teams for the Epiphany Palo Alto and Thompson Cape, in Cabo San Lucas. Todd’s experience also includes an internship with Disneyworld, and management positions Winegardner & Hammons and Commonwealth Hotels throughout Kentucky, Ohio, Pennsylvania, Florida, and Texas.

    Todd has a proven track record of building strong teams, producing positive guest satisfaction, facilitating efficient operations, and generating revenue/profit for ownership groups.

    He is currently responsible for the Harbor Court San Francisco and West Hollywood Collection including: Hotel Ziggy, Le Parc at Melrose, Montrose at Beverly Hills and Chamberlain West Hollywood.

    Todd Metzger

    Regional Vice President of Operations

  • Jamison DeTrolio

    Regional Director of Sales & Marketing

    With 20 years of experience in Sales, Marketing and Public Relations, Jamison has a proven track record with lifestyle marketing, creating, and executing idea generation and new concepts bringing branding to fruition with buzz-worthy activations which have gained coverage in local and global markets. Jamison’s extensive skillset ranges from business development to client and third-party relationship management, executive leadership management, and overseeing sales and marketing operations with targeted revenue goals and P&L expectations.

    Prior to his regional role with Springboard Hospitality, Jamison was with the Luxury Collection by Marriott, Preferred Hotels, and Small Luxury Hotels of the World.

    Jamison DeTrolio

    Regional Director of Sales & Marketing

  • Susy Suescun

    Regional Director of Sales and Marketing

    Susy Suescun is a strategic and results oriented sales professional with over 30 years in the hospitality industry. She is a passionate leader who is committed to driving and exceeding business results and establishing strong and longstanding client relationships and partnerships. Prior to joining Springboard Hospitality, Susy held the Director, Global Accounts position with Omni Hotels & Resorts, Director of Sales positions with both Four Seasons Hotels & Resorts and Hilton Hotels as well as various sales roles with Marriott Hotels.

    Susy Suescun

    Regional Director of Sales and Marketing

  • Sarah Cera

    REGIONAL DIRECTOR OF SALES

    Sarah brings over 25 years of hospitality experience from branded properties like the Marriott, Starwood and Hilton including St. Regis Princeville Resort, Westin Princeville Ocean Resort Villas, Sheraton Kauai Resort and Hilton Garden Inn Kauai Wailua Bay where she held various positions in Marketing, Events and Sales. Sarah comes from the Kauai Beach Resort & Spa where she held the position of Director of Sales and Marketing.

    Sarah Cera

    REGIONAL DIRECTOR OF SALES

  • Jackie Teo-Yoshida

    National Director of Wholesale

    A dynamic Sales Professional with over 20+ years in the Hospitality Industry. Jackie Teo-Yoshida has a professional network in the Wholesale and Group markets. This professional network expands the domestic and international marketplaces with a focus within Asia, the Hawaiian Islands and Oceania and Europe. A known leader in thought diversification, Jackie has lead reservation and front office teams through development of processes and procedures for sales management.

    The Hawaiian Islands is her passion through her work experience at Waikiki Sand Villa, Hyatt Place Waikiki Beach, Aqua-Aston Hospitality and now with Springboard Hospitality. Jackie hails from Singapore enabling her to be fluent in English, Mandarin, and various Chinese dialects.

    Sales objectives have no limits, she known for exceeding expectations by delivering monthly and annual topline revenue strategies. In her spare time you can find Jackie at the golf course hacking it away.

    Jackie Teo-Yoshida

    National Director of Wholesale

  • Volkan Kaya

    Regional Director of Revenue Management

    Volkan is a Hotelier with over two decades of hospitality hotel experience focused on property revenue management, sales and marketing, P & L responsibilities along with development and leadership skills. Have demonstrated ability to make an immediate impact on companies' bottom lines and expend business. Volkan’s prior hospitality management experience includes revenue management positions with independent boutique hotels in Fisherman’s Wharf; Hilton Hotels in San Francisco, Los Angeles & San Diego between years of 2005-2012. His extensive operational experience includes Front Office Management and Executive Housekeeper in Southern California and Housekeeping Manager experience in Yellowstone, Wyoming as well. Volkan holds degrees of Hospitality Management, as well as certification graduated from Cornell School of Hotel Administration for Advance Hospitality Revenue Management (2013) and Hotel Asset Management (2014); as well as CRME title Certified Revenue Management Executive with HSMAI organization. In his spare time Volkan enjoys community work, family time/visits, travel and biking.

    Volkan Kaya

    Regional Director of Revenue Management

  • Paul Seo

    Regional Director of Revenue Management

    Paul Seo has over 20 years of experience in hospitality revenue management working for brands including Sheraton and Westin, as well as rising through the ranks at Kimpton Hotel & Restaurant Group from Area Revenue Manager to Corporate Director of Revenue Analytics. In addition to his vast expertise in demand forecasting and pricing strategy, he spent time as the owner/operator (and chef!) of an award-winning wine country bed & breakfast before rejoining the hotel world at Best Western International’s corporate office in revenue management, and eventually landing at Springboard Hospitality. He attended Southern Methodist University.

    Paul Seo

    Regional Director of Revenue Management

  • Rodger Wada

    Regional Director of Revenue Management

    Rodger Wada brings more than 16 years of experience in the hospitality industry, including eight years in revenue management, and eight years in hotel operations utilizing diverse Revenue Management, Distribution, and Property Management Systems. Rodger has held various positions with Highgate, Sightline Hospitality and Outrigger Resorts, working at the largest Hilton Garden Inn in the world, second largest Hyatt Place and Courtyard by Marriott, along with many Independent and Condo hotels. He has worked with various ownership group including one of the largest REIT Host Hotels & Resorts, RLJ Lodging Trust and top 10 Private Equity Real Estate Firm in Rock Point Group.

    Outside of Revenue Management and Hotel Operation, Rodger also possess in depth knowledge and understanding in Sales, Ecommerce/Marketing, and Hotel Real Estate Investments and Asset Management.

    Rodger Wada

    Regional Director of Revenue Management

  • Ashley Moore

    Regional Director of Revenue Management

    Ashley joins the Springboard team with over 12 years of hospitality experience with the last 9 in Revenue Management. Ashley began her hospitality career in the front office where she quickly excelled and found her spot in revenue management. Working with Omni, Starwood and most recently with Viceroy - she has a well rounded resume and is looking forward to driving the revenue strategy for our newest hotels in Jackson, WY and Greenport, NY. When she isn't busy with the numbers, Ashley enjoys snowboarding and is a red wine lover - but more recently, she enjoys spending time with her new son, Ezra.

    Ashley Moore

    Regional Director of Revenue Management

  • Tyler Wieloch

    Regional Director of Revenue Management

    Tyler joins the Springboard team with over 8 years of hospitality experience with the last 6 in revenue management. In his career, Tyler has managed pricing in luxury, convention, and boutique hotels across brands and independents in Boston, NYC, and Fort Wayne. In additional to revenue management Tyler also brings an understanding of operations and renovations.

    Outside of analyzing STR reports or optimizing rate strategy, Tyler enjoys spending time outdoors. There is a good chance you can find him on the local golf course, hiking, or fishing. He is also an avid New England sports fan.

    Tyler Wieloch

    Regional Director of Revenue Management

  • Phil Egan

    Regional Director of Revenue Management

    Phil joins our corporate team from the property level, where he was most recently DORM for Kauai Beach Resort. Prior to that he worked in Honolulu for Hilton Waikiki Beach, The Kahala Hotel & Resort, and in corporate office for Aqua Resorts (later becoming Aqua-Aston), where he oversaw the revenue strategy for a variety of hotels throughout his tenure.

    Phil Egan

    Regional Director of Revenue Management

  • Chad Gramley

    REGIONAL DIRECTOR OF REVENUE MANAGEMENT

    Chad is a hotelier with over 15 years of hospitality experience, with the last 8 years focusing on Revenue Management, Sales & Marketing. Chads overall hospitality career spans Brand Name Hotels/luxury resorts to boutique Guest Houses and has even done task force assignment for the Florida Keys. Before joining Springboard Hospitality, he served as a Director of Revenue Management & Operations for multiple Independent Luxury Resorts in Key West FL, where he discovered his true passion as a hotelier, specializing in Revenue Management. This experience has given Chad a wealth of knowledge about the Florida Tourism Markets.

    In his free time Chad enjoys exploring Florida’s nature, whether it is snorkeling, tubbing, or just swimming you can be sure to find him in the ocean or one of the many natural springs.

    Chad Gramley

    REGIONAL DIRECTOR OF REVENUE MANAGEMENT

  • Czarina Lam

    REGIONAL DIRECTOR OF REVENUE MANAGEMENT

    Innovative, Collaborative, Creative, Sustainable and Results Driven Revenue Management Executive, with a Strategic Total Revenue Optimization focus. Experienced, Strong Performance and Demonstrated Success in the hospitality industry. Skilled in Transient, Groups, Business Conventions, Domestic & International Sales, Marketing, E-Commerce, Service & Operations Standards; Leisure, Resorts, Luxury Residences, and LifeStyle segments; System conversions, Transitions, and New openings, in Independent and Brand spaces. Czarina has experiences in managing properties spanning from the Hawaiian islands in Honolulu, Maui, Big Island, Kauai, to up and down Pacific West Coast in San Diego, Los Angeles, San Francisco, Seattle, to Vail, Colorado, to the East Coast in Isle of Palms, South Carolina.

    Her passions in life are travel and mountain hiking . So far, Czarina has ventured out to 53 countries amongst 6 continents. She loves to try native cuisines and learn their local cultures. She enjoys making new friends as well as the company of her besties around the world.

    Czarina Lam

    REGIONAL DIRECTOR OF REVENUE MANAGEMENT

  • Daniel Olsen

    Director of Digital Marketing

    As Director of Digital Marketing, Daniel brings over 15 year’s experience in the digital space encompassing industries including education, outdoor recreation, professional services, technology, and hospitality. Most recently Daniel was at Kelly Services, where he led the Global Web team, transforming the Digital Web Technology stack, in support of the new brand positioning and launch.

    Daniel holds multiple Undergraduate and Graduate Degrees from both Northern Illinois University and Elmhurst University respectfully. Daniel resides in Chicago with his Wife Jennifer, and his two children Artemis and Daxton. In his spare time, he can be found Hiking, Boating, Antiquing, and collecting cool UFO stories.

    Daniel Olsen

    Director of Digital Marketing

  • Lindsey Kirshner

    Director of Field Marketing

    Lindsey has nearly 20 years of experience in hospitality and adjacent industries including commercial real estate, multi-family and STR (short-term rentals). She has worked for Marriott International, Starwood Hotels & Resorts, Loews Hotels & Co., and other world-class organizations in marketing and brand management. Most recently Lindsey was at JLL, where she led the development and launch of the brand and marketing strategy of their new flexible office and coworking business.

    Lindsey holds a bachelor’s degree from Emory University in Atlanta, GA, where she currently resides. In her spare time, you can find her traveling, playing softball (former college athlete!), at a yoga class, or at the dog park with her short-legged husky mix, Tusker.

    Lindsey Kirshner

    Director of Field Marketing

  • Erin Kranert

    Sr. Manager, Field Marketing

    Erin Kranert is a dynamic professional with 15+ years of hotel marketing experience. She is highly successful in developing and executing comprehensive marketing strategies and initiatives for a variety of verticals, with an emphasis on hospitality and lifestyle. Prior to joining Springboard Hospitality, Erin was Complex Director of Marketing and Public Relations for Hilton.

    Erin Kranert

    Sr. Manager, Field Marketing

  • Kelly Iverson

    Manager, Content Marketing

    Kelly Iverson is a vibrant and cutting-edge digital content creator and social media manager with a passion for hospitality. She has a track record of creating unique social media content that is distributed across digital platforms for continued relevancy and sales growth for Springboard Hospitality managed properties. Her vast experience in the travel space, results-driven passion for online success, and unique and tailored social media content help her excel in the role with Springboard Hospitality.

    Kelly Iverson

    Manager, Content Marketing

  • Jessica Harrington

    Manager, Social Media

    Jessica manages the social media accounts and strategy across Springboard Hospitality's portfolio. She believes storytelling is so important and enjoys taking each hotel's unique brand and translating that onto social platforms in order to build brand awareness and invite the consumer to be a part of the story.

    Jessica Harrington

    Manager, Social Media

  • Calista Mayer

    Strategic Initiatives Manager

    Calista Mayer is responsible for driving portfolio-wide technology initiatives. Prior to working at Springboard, Calista managed Columbia Hospitality’s marketing team operations as a marketing specialist and completed a full-stack web development bootcamp. Her skill set also includes systems operations and project management. Calista was born in Seattle, Washington and graduated from Western Washington University before moving to her current home of Los Angeles, California.

    Calista Mayer

    Strategic Initiatives Manager

  • Annalise Dewhurst

    Manager, Field Marketing

    With nearly ten years of hotel marketing experience, Annalise has driven marketing strategies for some of California's top boutique properties, including La Valencia Hotel and L’Auberge Del Mar. She has a true passion for storytelling and loves helping hotels shine! In 2023, Annalise was honored to be named a Leader of Influence in Advertising, PR, and Marketing by the San Diego Business Journal.

    Annalise Dewhurst

    Manager, Field Marketing

  • Caylea Nell

    Manager, Email & CRM

    Caylea is an experienced email marketing professional with a proven track record of driving engagement and conversion through strategic email campaigns and automations. She has a customer-centric mindset, specializing in CRM and lifecycle management. In her previous role, Caylea spearheaded the email marketing arm of CRM implementations, leading the team to the esteemed status of HubSpot Diamond in under a year.

    She holds a bachelor's degree in communications and public relations from the University of Arkansas. She resides in Bentonville, Arkansas, and enjoys trying espresso martinis and spending time with family, friends, and her dog, Poppy!

    Caylea Nell

    Manager, Email & CRM

  • Rhocelli Wright

    Manager, Field Marketing

    With 14+ years in hospitality marketing, Rhocelli Wright has a rich background in branding, digital marketing, and overseeing renovation projects worth $30M+. As a former Customer Success Manager at Revinate, she provided strategic guidance to hospitality partners, optimizing their use of Revinate tools. Rhocelli's extensive experience includes roles like Director of Marketing for Upscale hotels and corporate Senior Marketing Manager, where she led teams and managed multiple properties. Beyond work, she delights in cooking, baking, and planning travel adventures with her husband.

    Rhocelli Wright

    Manager, Field Marketing

  • Rhocelli Wright

    Manager, Field Marketing

    With 14+ years in hospitality marketing, Rhocelli Wright has a rich background in branding, digital marketing, and overseeing renovation projects worth $30M+. As a former Customer Success Manager at Revinate, she provided strategic guidance to hospitality partners, optimizing their use of Revinate tools. Rhocelli's extensive experience includes roles like Director of Marketing for Upscale hotels and corporate Senior Marketing Manager, where she led teams and managed multiple properties. Beyond work, she delights in cooking, baking, and planning travel adventures with her husband.

    Rhocelli Wright

    Manager, Field Marketing