The Process
We are a hospitality management company that specializes in building plans that transform people, properties, and communities throughout the property lifecycle with specialties spanning revenue management and asset development, to major repositions and renovations, to full-service operations from staffing to marketing.
Our team’s superior fluency in lifestyle hospitality effortlessly streamlines your daily operations, revenue management, asset development, financial controls, programming and design oversight, and more. When you collaborate with us on the fundamentals, continuous improvement becomes your new default.
The Power
A technology-driven company at our core, we have assembled a proprietary suite of systems to optimize revenues and operations, giving your asset all the power. We connect the dots throughout enterprises to drive integrated marketing campaigns, e-commerce strategies, sales management goals, and strategic planning initiatives. Our diverse expertise, superior fluency in revenue management and technology, and ability to approach operations with quant-based decision making is your competitive advantage.
The People
It’s not just vision paired with a plan that makes a hotel a success. It’s the human touch. People give a dream direction, add context to numbers, and elevate the status quo. Our team’s keen understanding of small-scale hospitality can provide your team with the tools to be remarkable, across all levels of talent. We’re passionate about nurturing the hospitality leaders of today and tomorrow, from staff planning to career development.
Our Services
Management
It all starts with Hospitality Intelligence. Our tech-rooted management platform, Hospitality Intelligence, dives deep into every facet of your operation—above and beyond industry norms—to yield the fresh perspective, agile thinking, and evidence-based data analysis needed for maximum results.
Our award-winning team combines the latest technology and analytics with decades of operational best practices, to offer owners a robust, yet agile operational and management approach throughout any property lifecycle.
Capital Planning
Our corporate and property capital planning resources employ a robust strategic planning process covering all aspects of investment and budgeting. Capital plans are created on an annual basis, covering everything from pro formas to revenues segmented by the department.
Revenue Management
Our ability to manage revenues and maximize profitability is built upon leveraging technology and automation, providing the revenue team with actionable market insights and an understanding of reservations costs by channel. This foundation shifts the focus to strategy and net RevPAR profit optimization across the corporate, regional, and property levels, led by a team of quantitative revenue managers with fluency in data analytics.
Marketing
With a multi-pronged fleet of award-winning marketing leaders, in-house content creators and agency partners, our team guides property marketing, working hand-in-hand with revenue management to target the right customer channel at the right time to drive demand at the lowest cost possible.
We work with outside firms to create awareness, inspire purchase decisions and create guest loyalty, offering a competitive advantage in its hospitality management with an integrated marketing team specialized in digital marketing, social media, brand management, creative programming ideation, and public relations.
Sales
Our corporate sales leadership team works directly with property sales teams to ideate a robust strategy targeting applicable segments based on a comprehensive knowledge of market position, pricing and booking trends. From on-site sales training rooted in technology to representation at major trade shows, our strong relationships across the travel industry empower your revenue goals.
Human Resources
We pride ourselves on delivering flow through optimal staffing of both strategic and tactical human resources. Optimal recruitment, training, and retainment are achieved amidst the broader seasonal and market cycles through demand forecasting, benchmarking and employee satisfaction best practices refined over a 30+ year history. From employee benefits to ongoing development, our team empowers all team members to embrace Springboard’s core hospitality principles, including an above and beyond service philosophy.
Don’t just stay in the game. Change it. Not sure what services are right for your asset? Let’s build a plan, together.